Have you noticed it?

Did it evolve from Chalkboards?

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Maybe began with embossed letterpress?

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However, this trend evolved it’s beautiful and it’s on-trend. It’s white printing or white calligraphy.

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Now that I’ve mentioned it I bet you realize you have seen it everywhere. It looks so cool, doesn’t it?

Done on darker paper like the above it’s dramatic, or on lighted colours soft and elegant like these

Photo by Steven Michael Photography

Photo by Abby Jiu Photography

Here are just a few more to love

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Photo by Chia & Hon

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Love the subtlety,  love the elegance,  love.